We’ll start where all good stories should start, at the beginning…

Our History
In A Nutshell

Did you know Magners Original Irish cider is actually a completely different cider from Bulmers in the UK? Bulmers in the UK is made by HP Bulmers. This shouldn’t be confused with Magners Irish Cider, better known as Bulmers Irish Cider in Ireland which is made by C&C group, the same people that make Magners. So whatever you do, don’t get the two mixed up.

It’s a confusing tale. But we can explain…

A long time ago, in Clonmel, Tipperary, there lived a talented young lad called William Magner. Or Willie to his friends. His life’s ambition was to produce the world’s most perfect cider. So in 1935 Willie invested in a big cider press and a dozen oak barrels and his quest began.

Soon Willie’s cider became so popular he went in search of some extra help so he could expand his company. He crossed the Irish Sea to England, where he stumbled across another cider maker. They soon became great friends and business partners, so Willie sold his cider in Ireland under his chum’s trademark.

One day the two friends had a falling out and parted company for good. But Willie was allowed to keep using his chum’s name for the cider he sold in Ireland.

By 1999 Willie’s cider had become so popular that his dedicated successors wanted to share it beyond the Irish shores.

They couldn’t use his chum’s name outside Ireland, so they named the cider Magners Original Irish Cider, in honour of the great man himself.



The end