One day the two friends had a falling out and parted company for good. But Willie was allowed to keep the Bulmers name for the cider he made in Ireland.
By 1999 Willie’s cider had become so popular that his dedicated successors wanted to share it beyond the Irish shores.
They couldn’t use the Bulmers name outside Ireland, so they named it Magners Original Irish Cider, in honour of the great man himself.