Frequently Asked Questions

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• 1. Is Magners the same as Bulmers?

  In the UK, Magners Original Irish cider and Bulmers are completely different ciders. They are owned by different companies with different approaches to cider making and therefore completely different tastes.

  However in Ireland, Magners is actually called Bulmers. and so takes the same inspiration from traditional cider making methods that were used back in 1935. Still the same crisp, refreshing taste - just with a different name on the label.

  
  Find out more on our History

• 2. Why is Magners called Bulmers in the Republic of Ireland?

  Bulmers Ltd. manufacturers of both Bulmers and Magners, do not own the trade mark for Bulmers outside of the Republic of Ireland.

  The Magners name is derived from the name of local Clonmel man, William Magner, who in 1935 started cider production and founded the company which is today Bulmers of Clonmel.

  The Magners brand name was developed by Bulmers Ltd. in 1999 when the company decided to apply its outstandingly successful home market development strategy to a number of export markets. The Magners brand, which intentionally mirrors all the product and design characteristics of the Bulmers brand, was successfully test marketed in Spain, Germany and Northern Ireland and is now exported worldwide.

  
  Find out more on our History

• 3. What Makes Irish Cider Different From Other Ciders?

  Magners Irish Cider is fermented using the unique combination of yeasts derived from the oak vats of our Dowd’s Lane Cider Mill. Following fermentation it’s matured for several months with samples drawn off and tested for purity, taste and alcohol content. Various batches of cider are then blended to ensure consistency of flavour. The unique combination of the above gives Magners Irish cider its crisp, refreshing taste.

• 4. Does Magners Use Irish Apples?

  Magners Irish Cider is Ireland's biggest single purchaser of Irish apples. The entire harvest from Magners' 200 acres of orchards, together with the total harvest of cull of apples in the Republic of Ireland plus a substantial portion of Northern Ireland's crop, is required for the Magners cider products. Over seventeen varieties of apples are used in the production of Magners Irish Cider. Most of these varieties are grown in the Magners' Orchards in Clonmel. Different varieties of apple mature at different times of the season, thus allowing the orchard managers to pace the harvest and produce sufficient varieties to make up a traditional blend like Magners, throughout the year.

• 5. What is the Full Product Portfolio at Magners Ltd.?

  • Magners Original
  • Magners Light
  • Magners Pear
  • Magners Draught

• 6. Magners is available in the following markets:

  • GB
  • Northern Ireland
  • USA
  • Canada
  • Holland
  • Belgium
  • Japan
  • Denmark
  • Finland
  • Spain
  • Portugal
  • Germany
  • Austria
  • Switzerland
  • Greece
  • Cyprus
  • Australia
  • France

• 7. What's the difference between Magners Light and regular Magners?

  Magners Light is a cider that provides all of the crisp, refreshing flavour and natural character you would expect from Magners but with fewer calories. Boasting the same refreshing quality as Magners Original and the same alcohol strength, Magners Light comes in at just ONE weight-watchers point per bottle!